WebinsaneJournal / 06 articles
Notes from the studio.
What we have been building, generating and learning: AI video, design systems for agents, UX, SEO for experimental sites and AI production for brands.
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AI video
The face is the brief.
AI video models no longer fail by being ugly. They fail by being helpful.
6 min read → -
AI production
Generation is cheap. Judgement isn’t.
AI made making nearly free. It moved the cost to deciding, and that is where the system has to be built.
4 min read → -
UX design
The reader holds the playhead.
In scroll storytelling the reader is also the editor. Every frame has to survive that.
4 min read → -
SEO & AI search
Most readers never run your JavaScript.
Our homepage ships as a single empty div. Here is how it still gets read.
4 min read → -
Brand & positioning
Lead with who.
We deleted some of our best interaction work. The portfolio got stronger.
4 min read → -
Design systems
Write the reason next to the number.
Design systems have a new reader. It follows every rule and none of the reasons.
5 min read →
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