Strategy, interface, system, prototype. End-to-end product design with AI woven through every layer.
Research, systems thinking, and interface design that reduces complexity without losing capability.
I create AI-driven media through distinctive visual styles, character generation, and cinematic storytelling.
Scalable component libraries and token architectures that let teams ship faster without drifting apart.
High-fidelity prototypes that make abstract ideas tangible — fast enough to test before meetings end.
THE CLIENT
Pilatus Aircraft Ltd., founded in 1939 and headquartered in Stans, Switzerland, is a leading manufacturer of versatile turboprop and light jet aircraft.
THE CHALLENGE
Pilatus Aircraft's new web-based configurator was shaped by on-site collaboration with Sales and Customization teams in Switzerland where I led interviews across every target segment. A modular, adaptive configurator where you set the priority, avionics, interior, or exterior tailored for both sales teams and users to streamline the experience.
THE CLIENT
A co-founded NFT and blockchain gaming project created alongside Marvel comics artist Aleksa Gajic. Miners of Mars is a gamified Web3 experience where players act as miners on Mars, earning tokens through teamwork, tools, and strategy — competing in crews while surviving hazards like toxic gas and equipment failures.
THE CHALLENGE
The challenge revolved around melding the aesthetics of vintage cards with modern design, while simultaneously inventing a game economy and interaction model that felt intuitive for both crypto-native users and newcomers. I was also responsible for growing an engaged community and driving social media exposure ahead of launch.
THE SOLUTION
I produced 7000 unique NFTs from Aleksa's hand-drawn paper art and deployed them to the blockchain. I designed the full game UX, wrote the comic book narrative, and crafted a video storyboard from the artist's illustrations. On launch day, all 7000 NFTs sold out in 45 minutes, generating $2.8 million in volume in under 48 hours.
THE CLIENT
Gamified Web3 learning platform. Road to 1 Million. We have a simple idea — to put money, attention and resources where it's most effective: Web3 Education.
THE CHALLENGE
The objective for the Degen platform was to design an exceptionally user-friendly website, infused with vivid colors and dynamic animations. The design needed to be distinctive yet intuitive for both novices and experienced web3 enthusiasts. My role encompassed crafting visual identity, user experience and the gamification strategy.
THE SOLUTION
I opted for a design rich in white space, accentuating critical aspects with bold text and bright colors. After thorough research and workshops, I undertook a complete rebrand, introducing a fresh visual identity.
