Strategy, interface, system, prototype. End-to-end product design with AI woven through every layer.
Research, systems thinking, and interface design that reduces complexity without losing capability.
I create AI-driven media through distinctive visual styles, character generation, and cinematic storytelling.
Scalable component libraries and token architectures that let teams ship faster without drifting apart.
High-fidelity prototypes that make abstract ideas tangible — fast enough to test before meetings end.
THE CLIENT
Pilatus Aircraft Ltd., founded in 1939 and headquartered in Stans, Switzerland, is a leading manufacturer of versatile turboprop and light jet aircraft.
THE CHALLENGE
Pilatus Aircraft's new web-based configurator was shaped by on-site collaboration with Sales and Customization teams in Switzerland where I led interviews across every target segment. A modular, adaptive configurator where you set the priority, avionics, interior, or exterior tailored for both sales teams and users to streamline the experience.
THE CLIENT
Miners of Mars is an indie strategy game set in a near-future Mars colony where players manage extraction crews, scarce resources, and survival against a hostile planet.
THE CHALLENGE
The game needed a visual identity and UI system that felt tactile, industrial, and alive — evoking gritty Martian dust and analog instrumentation while remaining instantly readable during high-stakes gameplay moments.
THE SOLUTION
I developed a design language built on oxidised metal textures, monospaced data readouts, and amber-tinted HUD panels. Every UI element was pressure-tested for legibility at small sizes and high cognitive load, giving players the feeling of operating real mining equipment on the surface of Mars.
THE CLIENT
Gamified Web3 learning platform. Road to 1 Million. We have a simple idea — to put money, attention and resources where it's most effective: Web3 Education.
THE CHALLENGE
The objective for the Degen platform was to design an exceptionally user-friendly website, infused with vivid colors and dynamic animations. The design needed to be distinctive yet intuitive for both novices and experienced web3 enthusiasts. My role encompassed crafting visual identity, user experience and the gamification strategy.
THE SOLUTION
I opted for a design rich in white space, accentuating critical aspects with bold text and bright colors. After thorough research and workshops, I undertook a complete rebrand, introducing a fresh visual identity.
